Highlights:

1991: Equal Exchange formally adopts European Fair Trade pricing. Product line expands to include a full assortment of whole beans, decaf, different roasts, and flavored coffee. Sales break $1 million.

1992: Equal Exchange introduces "Cafe Salvador" in partnership with Oxfam and Neighbor to Neighbor.

1994: Equal Exchange's first producer trip with customers to El Salvador. Freeze in Brazil causes spike in world coffee prices.

1995: Equal Exchange moves from Stoughton to Canton, Massachusetts, and opens new office in Madison, Wisconsin. Staff defines Mission and Guiding Principles at weekend retreat.