2001: Coffee prices hit lowest price in 100 years: $0.42/lb.
2002: Equal Exchange introduces hot cocoa mix, the first U.S. cocoa product to carry the Fair Trade Certified™ seal, and to use Fair Trade Certified™ sugar. Sales break $10 million.
2003: Equal Exchange launches baking cocoa. Farmer co-op makes first investment in Equal Exchange. Equal Exchange helps provide $1 million in pre-harvest credit for producers.
2004: Equal Exchange purchases new building in West Bridgewater, Massachusetts, and introduces three organic, Fair Trade chocolate bars and the first Fair Trade Certified sugar on the U.S. market.
2005: Equal Exchange builds the largest worker-owned coffee roasting operation in the U.S..