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New Jewish Partnership Launches |
By Susan Sklar, Interfaith Program Manager
 Equal Exchange is proud to announce a new fairly traded coffee and chocolate partnership with American Jewish World Service (AJWS). The Partnership, called "Better Beans," was launched at the United Jewish Communities General Assembly in Washington, D.C., from Nov. 8-10. In celebration of this new partnership, Equal Exchange also donated fairly traded coffee for the Friday night dinner at the Union for Reform Judaism Biennial in Toronto on Nov. 7. Equal Exchange and AJWS will work together to involve the Jewish community in Fair Trade. The American Jewish World Service Fair Trade Project is Equal Exchange’s 12th interfaith partnership.
 AJWS is an international development organization dedicated to alleviating poverty, hunger and disease among the people of the developing world, motivated by Judaism’s imperative to pursue justice. AJWS invites all Jewish Brotherhoods, Sisterhoods, Youth Groups, or Religious Schools to serve Equal Exchange fairly traded coffee and chocolate at Oneg Shabbats, brunches, events or to use them for fundraising. When synagogues or Jewish organizations order fairly traded products through the AJWS Project, a portion of every pound of coffee or chocolate purchased will go to support AJWS’s Fighting Hunger from the Ground Up campaign.
The AJWS "Better Beans" Fair Trade Project includes Equal Exchange kosher certified coffee and chocolate products only. Equal Exchange coffee is kosher certified by the Orthodox Union or OU. The Organic Hot Cocoa mix, Organic Baking Cocoa, Organic Spicy Hot Cocoa and Organic Drinking Chocolate are certified by the Kashruth Council of Canada. Chocolate bars are certified by Rabbi Abraham Hochwald, Chief Rabbi of the Northern Rhine-Germany.
For more information on the new project, go to: www.equalexchange.coop/ajws.
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