Ten years ago, Equal Exchange brought a group of food co-op and natural food store representatives to visit CEPICAFE, one of our small farmer coffee co-op partners in northern Peru. We stayed four days and nights living and working along side the coffee farmers, “helping” them with the harvest. One of my most fond memories was during lunch following that first full morning (ie 4 hours) picking coffee. We had had a lot of fun, laughing, singing, and telling jokes with the farmers, while they tried to teach us their techniques. But truth be told, the work is back-breaking, the hike to the farms was exhausting, and the sun was hot.
Equal Exchange is excited to announce a new partnership with PRAGOR, a progressive group of small-scale avocado farmers in Michoacán, Mexico. This region of Mexico is called “the avocado capital of the world.” However, powerful corporate interests have made it difficult for small-scale farmers to compete. In response, PRAGOR courageously organized and decided they would collectively control the entire process from growing to exporting.