The inspiration for Reverse Trick-or-Treating rests on the belief that the simple act of one person saying to another "There's a problem. There's a solution. Let's do something" can be very powerful. And if a child says this to an adult – it's doubly powerful. Further, we believe that such acts will demonstrate to the large corporations, and to public officials, that people are paying attention, people care, and they want action. We’d like to thank Global Exchange who has worked hard with Equal Exchange and other allies to create the Reverse Trick-or-Treating campaign, a fun, easy way to raise awareness of the issue in your community and promote the Fair Trade alternative.

How it Works

The goal of the campaign is for trick-or-treaters nationwide to distribute informational cards, each with a piece of Fair Trade chocolate, to as many households as possible. Last year we were able to reach over 200,000 households. This year we think we can, with your help, reach even more.

• Your group (school, congregation, etc.) signs up using the online form below.
• You indicate how many informational postcards and Fair Trade chocolates you would like to distribute in your community.
• We'll ship you the cards and chocolate to arrive in October before Halloween.
• Your group organizes families or other volunteer trick-or-treaters who would like to participate. If you have 20 participating trick-or-treaters and ordered 200 cards, then each child would take 10 cards with them on Halloween night.
• They would offer one card to each household they visit. The participants should be organized so as to avoid distributing multiple cards to the same household.