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The Equal Exchange Boston Campaign |
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Written by Gary Goodman
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 How do you inform six million
people that their everyday choices have
the power to change the world? Start a
campaign.
This fall the Sales, Marketing
and Organizing Departments at Equal
Exchange are combining efforts to
bring the message of Fair Trade to a
larger audience within the Boston area.
By focusing on one region, we hope
to create a critical mass of awareness
and education about Fair Trade and
the powerful impact consumer choices
can have on small-scale farmers.
Look for us at subway stops, on the
radio, in the paper, or at your local
store. We hope you will join us in
spreading the word and helping smallscale
farmers build a better future.
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